Sunrise has launched a new business area, complementing its traditional focus on private healthcare. This new venture is the retail project, which involves a presence and oversight in the intermediate distribution of pharmaceuticals and pharmacies.

This area has been significantly strengthened since January 2024 and now includes major companies operating in the generic drug, dermocosmetics, and broader pharmacy sectors.

The organization overseeing this business area is led by a Business Unit Manager, supported by a Key Account Manager for managing the wholesaler channel, a Group Manager for handling pharmacy chains and “single-owner” pharmacy groups, two Area Managers, and thirty single or multi-mandate agents.

Thanks to this well-structured organization, Sunrise is able to oversee all components of the retail channel and ensures efficiency and results for its partner companies from the very first year of collaboration.